We partnered with The New York Public Library to bring classic works of literature where they’ve never been before, the Instagram feeds of thousands. The design for each novel takes a contemporary approach to make the text feel especially relevant, both to Instagram and to the 21st century. Each book was animated by a different artist, each with an unexpected and conceptual take. ​​​​​​​
We thought of the functionality and simple instructions on how to read an Insta Novel.
Created at Mother New York
Creative Directors: Martin Baker & Lauren Van Aswegen
Art Director: Hannah Campbell
Copywriter: Samantha Kate
Designer: Bentzion Goldman
Designer: Yihaung Zhou
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